It seems I’m not alone.  Lots of us like the stuff, but not many of us are keen on recommending anything specific to friends though.  95 per cent of us believe we have a good sense of taste, but only just over a quarter (28%) are confident in recommending wine to our colleagues.

Don’t worry though help is at hand! Flash, argh, argh… Our assistance comes in the form of a well know Australian.  A tall, slim, firm Australian, sometimes of the pale complexion, sometimes of the darker, more sultry variety:-)   Basically Jacob’s are going to educate us in their wines through their new Taste campaign.  Its going to include an online navigational taste tool, on-pack activity and a consumer promotion – all designed to challenge consumer perceptions of ‘taste’.  – Sounds interesting, but I’m an experiential learner and nothing can beat a glug of the real thing hey?

Perhaps not surprisingly, two fifths of us have learnt about wine simply through trial and error.  Hick. So maybe it’s just as well that they are saving us from ourselves, preventing all those silly drunken mistakes.  We’ll no longer have the excuse to order that extra bottle of wine, just to see if the new bottle tastes better than the last.

But given that 87% of us would like a taste test along the lines of a sight or hearing test, maybe we are crying out for their assistance.  I just hope that they haven’t inadvertently stumbled on a new disability.   – Quick, what label should we give it; ‘Taste Impaired‘, ‘Numb Mouth’ ‘Lame Lickers’?    Will people be booking themselves into the local hospital for a taste bypass next?   It will certainly bring another meaning to the word tongue twisted.