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• Looking young and attractive is motivation for lifestyle changes
Health is only skin deep for the UK’s women – a new study today reveals their real motivation for lifestyle changes is to look younger or more attractive. Almost nine in 10 (87%) admit they try to live healthy lifestyles so they look good and can appear young for as long as possible – more than twice the number (40%) who want to stay free from ill-health.
• Over half (53%) would choose a slim and toned body over low cholesterol (6%) or good blood pressure rates (12%)
• Stained teeth (74%) and wrinkles are more likely to motivate them to stop smoking than the impact on their fitness (49%)
• Over half (53%) worry about the effect of drinking on their weight or looks, compared with the long-term health implications (32%)
• Six in 10 (61%) exercise to lose weight or to look good (43%)
• 86% know their weight – double the amount who know their blood pressure (42%). People are also in the dark about their cholesterol levels (27%), resting heart rate (15%) and less than one in 10 (9%) know their blood glucose level.
That focus on beauty before health also means almost eight in 10 (79%) consult celebrity magazines for health and lifestyle advice – a third more (31%) than who seek advice from a medical professional. The Aviva study reveals a more responsible health approach from the nation’s men who are motivated to eat well and exercise in a bid to simply be healthier (69%). Women however are more likely to try quick fix fads – one in three (36%) will ditch a health regime if they don’t see results after just two weeks, rocketing to 67% after just one month.
The Aviva UK "My Health Counts" study also reveals that:
• 50% of women don’t spend any money on health care each month, whilst some women spend almost £2,000* a year on beauty products
• Just 8% of respondents said they live a very healthy lifestyle
• In the last six months, both men and women have neglected eye (62%) and dental checks (48%)
• Almost a quarter (23%) do no exercise at all.
Note: This is an extract from a press release. Read the full press release
Health is only skin deep as UK women put beauty benefits before wellbeing
The study was based on 2007 interviews conducted during July 2009 and was conducted by Redshift Research. For more information contact the Aviva Healthcare team on:
Telephone: 0207 908 6488
E-mail: avivahealthcare@lexispr.com