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Legitimate Paid Surveys with Crowdology
SURVEYS IN THE PRESS
Recent Poll Results from Crowdology™
Have Apple done it again, with the Ipad?
We asked male Crowdology members how likely they would be to buy an Ipad, when its launched in the Uk.Some 8 per cent didn’t know what the Ipad is, and another 2 per cent said they would leap in whatever the price! A larger group, of 29 per cent, were non committal, wanting to see more of the device. But 46 per cent were not interested in buying under any circumstances.
The younger male (18-25) are far less likely to reject the Ipad out of hand (19 per cent versus 46% for all men), while men over 59 are far less taken with the need for an Ipad (59 per cent indicated they wouldn’t buy).
Our poll, however, suggests some encouraging signs of interest in the Ipad. We saw that 2 per cent would buy at any price – the real Apple fans and early adopters. But if we add in those indicating a purchase intention if the Ipad were priced between £200 and £500, the proportion of interested buyers increases to 16 per cent. Of course, at the moment Apple have not announced pricing plans in the UK, nor confirmed which retailers or mobile phone companies it will partner with. This is very difficult to speculate, although Shane Richmond, Head of Technology (Editorial) for Telegraph Media Group, estimated (taking into account the exchange rate and likely markup) that the WiFi version of the iPad could be £383 (16GB), £460 (32GB) and £535 (64GB). He estimated the WiFi + 3G model could be £482 (16GB), £559 (32GB) and £636 (64GB).
These prices are outside the price range we tested. If these prices prove accurate, the likely take up, at least in the early days and before further discount deals are available, would be far below 16 per cent. In our sample, 2 per cent would buy if the Ipad was priced under £400 and another 3 per cent would buy if it were priced under £500. So together with the buy at any price group, our poll estimates a total of 7% of men would be likely to buy the Ipad in the near future.
Of course, Shane Richmond makes the point that if prices of the Ipad were based on exchange rates, without a mark up to offset VAT and supposed higher costs of retailing in the UK, the prices would be closer to £152 (16GB), £234 (32 GB) and £306 (64GB) in the UK Apple Store. That would be interesting. Our poll indicates that if all the WiFi models are under £500 up to 16% of men in the UK would give serious consideration to buying one.
